Why don’t you…take a good look at our new website? What do you think?
The bold new look and pop-art feel are thanks to the collaboration between our advertising agency Bensimon Byrne and web agency henderson bas. The idea was to infuse life, colour and fun into this season’s Joe FreshTM visuals with cool treatments such as duo-tone, over-prints, repetition, spot colours and line screens. The Why Don’t You…theme that you see throughout the site is there to encourage you to take a chance…like your best friend giving you that little nudge to live your life to its fullest!
Plus we wanted to make sure the new website had plenty of interactive features to keep you entertained and up to date on the latest styles. So we encourage you to create your own outfits with the Mix & Match tool. Never get caught in the rain with the Weather Widget. And share your thoughts and comments with us right here on the Joe FreshTM Life Blog.
Why don’t you….win! Click here to enter your own Why Don’t You… dare and you could be entered to win a $500 shopping spree or one of the sweet weekly prizes!
comments 15
Love the Joe Fresh line. However, I am shocked that the size ranges are so limited. I think you should go up to a size 22 at least. I think you would find your sales would be even higher if you did. I would suggest not making a “plus size” section and keeping the clothing true to form, just making them in larger sizes. Considering Canada is lacking in this area you could turn into “the” store for the larger size men and women. When it happens, I promise not to take any bragging rights!!
Just a thought/request!
Posted by Melissa August 11, 2010 2:09 am
The line looks so fresh and exciting. I was just wondering who are all the models featured in this ad? I like how your ads feature well-known models and new emerging models as well…the mix is great. Keep up the great work! Thanks!
Posted by Bobby May 20, 2010 10:51 am
I adore the new web site. The bright, fun colors totally reminds me of Spring. I’m glad that Joe has also decided to expand the line into affordable beauty buys. The simplicity and no fuss approach is definitely a Joe Fresh trademark. Keep up the great work!
Posted by Patricia Ann May 8, 2010 11:42 am
Why don’t you expand and improve the men’s offerings in the Joe Fresh line? I like the concept and the idea of accessible style, but the largely limited selection offered by Joe Fresh is pretty disappointing. My local store at Metropolis Metrotown will often have a smattering of large sizes in styles and colours.
Posted by warhol2020 April 5, 2010 3:36 pm
Thank you for your clothing, me and my children can not only afford but wear simple, comfortable and stylish clothing all year around. Joe and team best of all!
Posted by Joya April 1, 2010 12:42 pm
Hi everyone – thanks for your feedback on the website! We will take everything into careful consideration for the future of the site. Julie – check out the mix and match section as well for a look at more of our top styles off model.
Posted by alisonld March 24, 2010 9:55 am
I really miss the days when all the items were viewable online. I don’t find scrolling through the Flash “collection” slideshow very helpful. I go to a store site to see what they sell, and this one just isn’t useful to me. (I mostly use it just to see if there’s been a store added somewhere near me.) I hate to say this, but I think the visual style of the site and the TV spots resemble Apple iPod circa 2005. Finally, I agree with others who said you’re not showing enough age/race/body type diversity anywhere.
Posted by julie March 24, 2010 2:04 am
Had a proper browse around the new website this morning. Great layout and I like the interactive pages. Spring is my favourite season with the pretty fresh colours and latest fashion pieces. Keep up the good work
Posted by Hazel Rethman March 21, 2010 7:56 am
I love your clothing line, and am glad to hear that there will be more body diversity soon, too! I just want to commend Joe for daring to be real by using more than just Caucasian models this time around. I would love to see even more diversity to reflect our beautiful multicultural heritage! Thank you!
Posted by L.G. March 20, 2010 3:23 pm
love all that you do, keep it up, but please add size 18 + so I can buy more, I dont mean older look! just a bit bigger, tell joe?
Posted by marion Cook March 20, 2010 10:28 am
Absolutely love!!! So gorgeous.
Posted by Mercedes March 15, 2010 4:25 pm
Hello Kelly – watch our Fall 2010 fashion show on March 31 – I think you’ll like the diversity you see!
Posted by alisonld March 15, 2010 8:54 am
Hi Wanderluster – thanks for the tip – we are definitely planning to update the site with all the items and prices listed.
Posted by alisonld March 15, 2010 8:52 am
I like the new website! The layout, colours, and interactive features are great. One comment though… under the Spring Collection section, when I click on an outfit, not all pieces of the outfit are listed. It would better if all the pieces and their prices were listed, rather than having to dig through the Mix & Match section. Love your stuff and I’ll keep reading this blog to see how it evolves!
Posted by wanderluster March 13, 2010 12:24 am
These girls and guys are not representing the normal body they are thin thin thin!!! We all know that, that is not the normal body shape out there. Please put different body shapes in these adds The pressure that it put on kids today isn’t necessary!
Posted by Kelly Peckham March 12, 2010 6:14 pm