Posted By
Adrienne Shoom on September 2, 2010 9:17 AM |

Hi all,
As I sit at my desk enjoying the AC (I think it’s something like 40 degrees outside today) I’m daydreaming about wearing my new Joe Fresh fall pleather bomber and wanted to share my new fave fall trends: 
Posted By
Adrienne Shoom on July 26, 2010 1:22 PM |

Hi Joe Fresh® Fans,
Sorry you haven’t heard from me in awhile…I was in New York for what seemed like forever, shooting our new fall TV spot. I can’t give anything away, but it’s going to rock!!! 
Posted By
Adrienne Shoom on July 1, 2010 12:00 AM |

Hi all,
Hope you are enjoying your summer – and loving all this sunshine! I know, I know, too much sun isn’t good for you (please don’t forget your sunscreen) – but who can resist an extra-long lunch on a perfect patio? After all, isn’t a little vitamin D actually good for you?
Which brings me to my next point – how to keep your cool in the summer heat and humidity. I know I’ve already talked about some of the cute Joe Fresh® summer must-haves (sleeveless shirts, tanks tops and super-cute shorts) but have you ever seen our sunglasses? Seriously stylish! With UVA and UVB protection and such a great price – $14-$19 (and only $8 for kids)!!! 
Posted By
Adrienne Shoom on April 26, 2010 12:14 PM |

Hey everyone,
I’m just back from New York City where we were shooting the Joe Fresh Fall campaign. It was a crazy busy week, but luckily I had some time for shopping and people watching. 
Posted By
Adrienne Shoom on April 9, 2010 9:47 AM |

My daughter insists it’s time for bare legs (already trading in her leggings for short skirts!), but I still cannot not shed my socks. Everyone here at Joe knows how much I love my socks! 
Posted By
Adrienne Shoom on March 25, 2010 4:38 PM |

Spring is finally here but today at work I am back in the deep freeze – styling the fall 2010 Joe Fresh fashion show. Good thing I love outerwear!! The last few days have been full of model castings, fittings and style outs. 
Posted By
Adrienne Shoom on March 8, 2010 12:00 AM |

Hi everyone,
We finally have some nice weather here in Toronto – just in time for me to sport my new pale grey bomber jacket! 
Posted By
Adrienne Shoom on February 25, 2010 6:00 AM |

For the last couple of days I have been spending far too much time on Style.com checking out the New York Fall 2010 Ready-To-Wear Shows. Trends are developing, and it looks like we might be trading in our black leggings for leg warmers – ouch!!! 